Digital Marketing Training Workshop for MTPD Lahad Datu

The newly set up Majlis Tindakan Pelancongan Lahad Datu and Members of Lahad Datu Tourism Association requested a digital marketing training workshop for their members. STB did a collaboration with Hello Sabah of Sri Pelancongan Sabah to conduct the training. The training objective is to help rural communities and product owners get the right digital marketing skills and promote rural tourism through digitalization to transform into world-class rural tourism destinations by 2025 and beyond. This is also part of the initiative by the STB Product Division to achieve the SDGs goals through the ASEAN Tourism Standard by the year 2030.

The training session was designed to provide participants with comprehensive knowledge and skills in social media marketing, content creation, and photography for their social media platforms. A total of 20 participants attended, with the majority being product owners. It was noted that 95% of the participants already had a product account on social media, indicating a need for the training to focus on enhancing their marketing strategies. During the training, participants were tasked with creating their own business email, Instagram, and Facebook accounts.

They were also given insights on how to write engaging and effective content for their social media platforms and basic photography lessons using handphones. To add value to the training, a session on basic F&B services and preparation was conducted by James Duggil, a certified trainer on F&B services and former lecturer of Ascot Academy. This session aimed to provide participants with additional knowledge on enhancing their F&B knowledge and improving customer satisfaction.

Moreover, the introduction of the hellosabah e-booking platform during the training provided participants with an opportunity to explore new marketing and sales channels. This platform was designed to help product owners derive sales similar to other e-booking platforms.