SABAH TOURISM BOARD GEARS UP FOR MATTA FAIR KL SEPTEMBER 2024

KUALA LUMPUR – Sabah Tourism Board is excited to announce its participation in the highly anticipated MATTA Fair Kuala Lumpur 2024, taking place from 6th to 8th September at Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur.

This September, Borneo stands out as Malaysia’s favourite destination, featuring the captivating states of Sabah and Sarawak. Led by the Sabah Tourism Board, 33 travel agents, one hotel including  Sabah’s authentic handicraft and local product shop – Kadaiku will join under the Sabah Zone, collectively occupying 60 booths, ready to serve visitors an array of exclusive travel packages and promotions.

Step into our Kopitiam and experience the warmth of Sabah’s hospitality. Enjoy traditional treats, aromatic Tenom coffee, and refreshing Sabah tea, as well as participate in an adventure treasure hunt, traditional games, including a subscriber’s corner offering exciting giveaways.

Visitors to Sabah booths will have the unique opportunity to explore the diverse offerings of Sabah, from breathtaking nature and thrilling adventures to rich cultural experiences and unique wildlife encounters.

As a special promotion, visitors purchasing a Sabah tour package at the fair can enjoy a travel rebate of up to RM150 in a single receipt. This exclusive offer makes it even more enticing to plan your next adventure to Sabah.

Sabah Tourism Board Chairman, Datuk Joniston Bangkuai said, “The MATTA Fair provides a fantastic opportunity for us to showcase the unique charm of Sabah. This September our presence at MATTA Fair will be more prominent, especially with Borneo chosen as Malaysia’s favourite destination. We look forward to welcoming everyone and sharing the beauty of Sabah.”

Adding to this, the CEO of Sabah Tourism Board, Julinus Jeffery Jimit said, “Apart from highlighting our local products like Tenom coffee and Sabah tea, our Kopitiam-themed zone is for visitors to experience our Culture, Adventure, and Nature (CAN) in an integrated experience from Mountain High to Ocean Deep, where visitors can experience everything from the majestic peaks of Mount Kinabalu to the vibrant marine life. This MATTA Fair, we want every visitor to feel the heart and soul of Sabah through our carefully curated experiences and warm hospitality.”

MATTA Fair is the perfect platform for travel enthusiasts to discover the beauty of Borneo. Don’t miss out on the chance to explore one of Malaysia’s top travel destinations. Sabah Tourism Board invites everyone to visit our Kopitiam-themed zone for a unique experience, exclusive deals, and valuable insights into the enchanting state of Sabah.

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