The Sabah Tourism Board, or generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism’s primary responsibility is the marketing and promotion of tourism for the State.
Tourism is Sabah’s third largest and one of the important income generating sectors which supports more than 80,000 jobs. Striving to ensure that tourism remains an important economic pillar, Sabah Tourism, continues to promote and market Sabah as a world-class premier eco tourism destination.
In the effort of promoting Sabah and in ensuring the success and sustainable growth of the sector, Sabah Tourism is working closely with industry players. The continued effort of Sabah Tourism, with the Ministry of Tourism, Culture and Environment and industry players, directly contributes to the overall development of the tourism sector on both national and international scale.
Since it was established in August 1976, Sabah Tourism’s responsibilities have continually expanded and defined to cater to the current needs of the global tourism market.
Today Sabah Tourism constitutes seven divisions: Digital & Communications, Research, MICE, Marketing, Product , Finance & Corporate Services and Internal Audit.
Sabah Tourism’s wholly owned subsidiary Sri Pelancongan Sabah Sdn Bhd (SPS), supplements and complements the efforts of Sabah Tourism by working closely with the tourism industry in event management, publicity and publication as well as supply and sale of local handicrafts.
Sabah Tourism has Tourist Information Centre at their office located at No. 51 Jalan Gaya, Kota Kinabalu. The Sabah Tourism Board and Sri Pelancongan operation hours are as follows:
Sabah Tourism Operation Hours:
Sri Pelancongan Operation Hours:
Vision
To market position SABAH, Malaysian Borneo as the premier nature adventure destination in the world.
Mission
To achieve 10% of the national tourism receipt by the year 2020.
Board of Directors
YB. Datuk Joniston Bin Lumai @ Bangkuai
CHAIRMAN SABAH TOURISM BOARD
YBhg. Dato’ Dr. Jelin Bin Dasanap @ Jelani bin Hamdan
DEPUTY CHAIRMAN SABAH TOURISM BOARD
YBhg. Datuk Asnimar Binti Haji Sukardi
BOARD MEMBER
YBhg. Datuk Tan Kok Liang
BOARD MEMBER
YBhg. Datuk Robert Tan
BOARD MEMBER
YBhg. Tuan Duis Kandayon @ Walter Kandayon
BOARD MEMBER
YBhg. Tuan Dusin Bin Gingging
BOARD MEMBER
YBhg. Tuan Lu Kim Yen @ Lu Kim Yung
BOARD MEMBER
YBhg. Puan Ummi Nabilah Binti Jamal
BOARD MEMBER
YBhg. Tuan Amran Bin Karim
BOARD MEMBER
YBhg. Tuan Christopher Leong Yun Feng
BOARD MEMBER
YBhg. Puan Hajah Musliati Binti Moslimin
BOARD MEMBER
YBhg. Puan Roslinah Binti Abd Hamid
BOARD MEMBER
YBhg. Dr. Jamili Nais
EX-OFFICIO MEMBER
YBhg. Dr. Maklarin Bin Lakim
EX-OFFICIO MEMBER
YBhg. Tuan Augustine Tuuga
EX-OFFICIO MEMBER
YBhg. Puan Anthea Jipanus
EX-OFFICIO MEMBER
YBhg. Puan Noredah Othman
EX-OFFICIO MEMBER
Sabah Tourism Board
Noredah Othman
GENERAL MANAGER
Email: noredah@sabahtourism.com
Kevin Chin Kui Vun
DEPUTY GENERAL MANAGER
Email: kevin@sabahtourism.com
Tay Shu Lan
DEPUTY GENERAL MANAGER
Domestic, Brunei, China, Hong Kong, Taiwan, Korea, Japan
Email: tay@sabahtourism.com
Josephine Chai
SENIOR MARKETING MANAGER
Singapore, Philippines, Indonesia, Thailand, Vietnam, Australia, New Zealand, Europe, Americas, United Kingdom, India, Middle East, Russia
Email: josephine@sabahtourism.com
Humphrey Ginibun
MARKETING MANAGER
India, Middles East, Russia
Email: humphrey@sabahtourism.com
Zarinah Amiludin
MARKETING MANAGER
Domestic, Brunei
Email: zarinah@sabahtourism.com
Georgina Jinu
MICE MANAGER
Email: georgina@sabahtourism.com
Normegawati Binti Sapian
MICE MANAGER
Email: mega@sabahtourism.com
Angeline Engchuan
Senior Research Manager
Email: angeline@sabahtourism.com
Julinus Jeffrey Jimit
Senior Product Manager
Email: julinus@sabahtourism.com
Halimah Haji Hassan
Product Manager
Email: halimah@sabahtourism.com
Cassie Forsythe
Communications & Digital Manager
Email: cassie@sabahtourism.com
Suzan Chan
Corporate Services Manager
Email: suzan@sabahtourism.com
Ernnie Chrnnie Donatus
Finance & Accounts Manager
Email: ernnie@sabahtourism.com
Mandy Chan
Internal Audit Manager
Email: mandy@sabahtourism.com